In Google Ads, the number of keywords per ad group should ideally be limited to a focused set of closely related keywords. Here are some guidelines to consider:
- Focus on Relevance: Each ad group should target keywords that are closely related to each other and relevant to the ad text and landing page.
- Group by Themes: Group keywords into themes or topics that align with specific products, services, or themes on your website.
- Avoid Keyword Stuffing: Avoid overcrowding ad groups with too many keywords. A general rule of thumb is to keep it between 5 to 20 keywords per ad group, depending on the similarity and relevance.
- Use Match Types Wisely: Utilize different match types (broad match, phrase match, exact match, and modified broad match) strategically within each ad group to control the reach and relevance of your ads.
- Improve Ad Relevance: The more focused your ad groups are, the more relevant your ad copy and landing page can be, which improves Quality Score and ad performance.
- Monitor and Refine: Regularly monitor the performance of your keywords within each ad group and make adjustments as needed to optimize for better performance and relevancy.
By maintaining a manageable number of keywords per ad group and ensuring they are closely related, you can enhance the effectiveness of your Google Ads campaigns and improve your overall ROI.
